Source Africa 2018
La Mohair at Source Africa 2018
With a world-class showcase from countries including South Africa, Mauritius, Kenya, Lebanon, the USA, Italy, Lesotho, and Zimbabwe, as well as two days of seminar sessions featuring high-level industry experts, Source Africa took place at the Cape Town International Convention Centre on the 20th and 21st of June 2018.
This year’s focus was the development of Small and Medium enterprises, trend analysis, and a range of topics that enriched visitors with valuable information applicable to their businesses:
There was a keynote address from the worlds trend authority, WGSN – the official trend partners for Source Africa.
Sara Maggioni, the Director of Retail and Buying, provided the ultimate checklist of the season’s key messages, items, colours, fabrics and print direction for both womenswear and menswear.
Daniel Silke, the highly regarded and respected political and economic futurist, delivered a keynote that provided a macro-economic and social trend overview of the African continent – essential for all businesses exposed to the African market and for those considering an expansion into new territories.